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Ajax in Ecommerce

11:21:41 12/02/2016

Ecommerce has grown and there is a need due to an increase in the number of websites being developed, the amount of uses that it is being put to, that the technology which goes behind e-commerce improves as well. It is only when the technology can keep up with the user’s needs and desires that this will flourish.

One of the major bugbears of the users of e-commerce is that the speed of the internet is so slow that their online experience is severely constrained as a result of it. Therefore, most sites have come up with light versions of their websites. These light versions are even used when people want to access these sites on their phone or mobile devices.

A great breakthrough in the world of ecommerce is Ajax. This stands for Asynchronous JavaScript and Xml. This allows the site to send a reverse query to the server. This is possible even when the page is not refreshed and this helps to improve the speed of processing through leaps and bounds. A normal Ajax request is not necessarily asynchronous and it also may have XML code but due to the integrated features, this language is more recognized.

Ajax helps when a server call is not wanted and when the webpage is dependent on the input by the user. It also is useful when the information is in a completely different state. All these requirements need to be kept track of and this is possible while optimizing the e-commerce by the use of Ajax.

When forms are submitted in Ajax, the procedure is different to normal form submission. In this, when the user fills in his or her username and password, he or she does not need to press the submit button. This dynamically gets triggered. This also has another benefit – the page does not need to be refreshed. Automatically the user is informed if he or she has been logged in or has not been logged into the site. This helps to save time of refreshing the page as well as it saves the time of clicking the mouse button for submitting of the form.

When the user needs to fill in a form based on the input of one of the fields, the drop down list box changes automatically. This is especially useful in the following scenarios:

When the user chooses a state – the cities of that state get filtered and populated, so the user only is able to see and select cities belonging to that particular state and does not need to waste time in scrolling through all the cities of the country.

When the person selects the city, the areas of that city are then displayed or incase of students searching for colleges, only those colleges are shown – so on and so forth.

Ajax also helps in auto text features. This is similar to Google. When the user starts to type, based on the database and the most commonly typed in words associated with the word the user typed in, suggestions are shown and the user can then save time and select the options from the suggestions shown rather than type out the entire phrase or the entire keywords.

Ajax allows for the users to submit their rating or ranking or show their likes for the content they have viewed. This allows for better interactivity and the user has a better customer experience as a result of Ajax.


There is malleable content which is allowed using Ajax. The users can edit their content like adding descriptions, tagging, reviews and more without having to go through the entire process of form submission. This helps in cases where the website has a lot of portions which are incorporated in the mainstream.

Examples are that titles, pictures and even captions can be added. Above as well as a below the picture captions and titles can be changed. Also the titles and description can change when the mouse is over the picture or when the user opens an edit box.

This allows for the site content to be modified by the user based on his or her requirements. For example in the case of google maps, the user can either zoom in or zoom out of the map and based on that, what the user is able to see changes. In such cases there is usually a slider which allows the user to go back and forth. All this can also be done without refreshing of the page which again gives a much better overview.

Relevant content, relevant links, information and more can be dragged around in the user home page. This allows the user to customize how he or she wants the website to look like. This allows for more personalization of the website and a better user experience. It also does not need much bandwidth and it is faster for the user.

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